TV’s Mrs Brown popped up in Dublin to raise money for the SVP this week.
Mrs Brown – aka comedian and writeBrendan O’Carroll –and members of her large family attended a pop-up shop in St Stephen’s Green where Mrs Brown’s Boys Cookies were on sale.
Speaking at the launch O’Carroll said, “East Coast Bakehouse has done a wonderful job in producing these biscuits.
“I promise the Chef Aly recipe has made them the tastiest biscuits I have ever tasted and we are delighted to use this launch to raise funds for St Vincent de Paul and to highlight the plight of those who are in need.”.
Michael Carey of East Coast Bakehouse said the company was delighted to be be baking the biscuits for the benefit of one of Ireland’s most respected charities.
He said: “Purchasing Mrs Brown’s Boys cookies in the pop-up shop will not only allow people make a significant donation to SVP but will also be bring home a tasty treat for the family.”
Rose McGowan, National President of SVP Ireland, said the initiative was an inspired way to help the Society in its work.
She said: “We need the support of the Irish public more than ever this year as calls for help has reached record numbers. “The only criteria we have for supporting people is need.
“For the many thousand who come to us that need can last for days, weeks or years while they struggle to bring their life and standard of living to a level that we should all expect. “We are grateful to East Coast Bakehouse, to Mrs Brown’s Boys and all those who have ensured this project came to fruition.
“I am asking everyone to come and visit this shop and make their generous initiative worthwhile as well as increasing the ability of our volunteers to support those in need.”