The St Vincent de Paul Society (SVP) is urging people across England and Wales to ‘give the gift of kindness’ this Christmas as it launches its Christmas Kindness Appeal.
The appeal, which starts on “Giving Tuesday” (30 November) and runs throughout December, will raise money for the SVP’s work at grassroots level.
Thanks to the generosity of some of the Society’s major donors, all donations received to the Christmas Kindness Appeal will be matched pound-for-pound up to a total value of £45,000.
SVP National President Helen O’Shea said: “Every Christmas many of us spend time searching for the perfect gift to give our loved ones, and all too often end up giving them something they don’t really need, or perhaps even want.
"But make a donation to the SVP this Christmas and you can be sure you are giving someone who has very little exactly what they need most.
“We know that is true because we spend time with every person we help and support, listening to them, understanding their situation and finding out how we can best help them cope with the challenges in their lives.
“So, whether it’s a piece of furniture in a child’s bedroom, an emergency food parcel for a hungry family, or a cup of tea with a lonely older person, we’ll turn every donation into the perfect gift.”
The Christmas Kindness Appeal will fund the work of the SVP in communities across England and Wales.
The SVP’s support for anyone in need encompasses everything from food parcels and hot meals to befriending, the provision of furniture, and advice with benefits.
Helen O’Shea said: “When you donate to the SVP this year, you can be sure you will be giving the perfect gift to someone who really, really needs it, because you will be giving the gift of kindness.”
GivingTuesday was started in 2021 by the 92nd Street Y, a New York City nonprofit organisation, in partnership with the United Nations Foundation.
Since then, the annual event has grown significantly. Last year, people donated nearly $2.5 billion in the United States alone.