Long distance cyclist, Mark Beaumont, is supporting the latest campaign by Catholic charity, Mary’s Meals.
Anyone who sets up a new monthly Direct Debit before 31 August will have their first three donations tripled.
The supporters behind the initiative have made funds available up to £100,000.
Mark, who has cycled around the world, said: “Each penny will go three times further for children in the world’s poorest communities.
“At the schools in the countries where Mary’s Meals works – like Malawi, Haiti and Ethiopia – each meal costs an average of 8p, so this summer’s funding boost will change the lives of many hungry children.
“I’m delighted to support this initiative, as it makes a little giving from individuals go a long way towards creating a brighter future for children in the world’s poorest countries, ensuring they have a daily nutritious meal at school and the chance to learn and flourish.”
Mark, holds a world record for cycling 18,000 miles around the globe in less than 79 days, and recently set another record time for cycling from Land’s End to John o’ Groats in 39 hours and 40 minutes.
In 2018, he was awarded the British Empire Medal (BEM) for services to sport, broadcasting and charity.